How Marketing Tricks Your Brain

Your brain is actively tricking you into spending money every single day. You think you make

rational choices, but marketing is actually built on the fact that you don't.

It is all about hacking your System 1 thinking, which is the fast, emotional,

and automatic part of your mind. Marketers know that if they can hit your feelings,

your logic completely shuts down. That is why you pay double for coffee just because of

the logo on the cup. You are not buying the product, you are buying a

better version of yourself. Next time you swipe your card, ask yourself if

you actually need it or if you just fell for the brand personality.