How Star Wars Became Content

Star Wars didn’t collapse by accident. It was pulled apart from both ends. And no —

Kathleen Kennedy leaving won’t save it. Because the damage is systemic.

J. J. Abrams was afraid to commit. Mystery boxes.

Nostalgia crutches. Questions with no answers. He reset the franchise. Twice.

Rian Johnson did the opposite. destruction. Subversion over meaning.

and called it depth. One played it safe. Same result. And through all of it—

Dave Filoni signed off. On the process. On the direction. On the damage control.

No pushback. No course correction. Just approved nostalgia loops. No direction.