HR: The Bridge to Competitive Advantage

Your HR department is the only reason your company will survive the next ten years.

Stop thinking it is just about hiring, firing, and planning office parties.

That is ancient history. Strategic HR is the actual bridge between business

goals and human behavior. If your strategy is to innovate but your culture punishes

mistakes, you lose. It is all about alignment. Anyone can copy

your software or steal your product ideas, but nobody can replicate a killer team culture.

That is why your people are your only true competitive advantage.