Influencer Arbitrage Explained

connect with a popular DJ and he agreed to play your music in front of a packed-out festival tomorrow

night. Which one do you think is gonna get you better results? And that is exactly

what influencer arbitrage is. It is handing your digital product to a person who

has the audience that wants the exact thing that you just created. These people already

have the demand from the audience. Their audience is hungry for something like this.

They just don't have anything to sell. Right now as I'm recording this,

there are hundreds of thousands, even millions, of micro-influencers, people between 10,000

and 100,000, and these are actually the best people because they've built up so much