Improving Survey Design for Accurate Results

Your survey results are probably fake because everyone lies to look cool. It’s called social

desirability bias, and it ruins your data if you aren't careful. To get the truth,

you have to design your questionnaire like a pro. Stop asking double-barreled questions that combine

two topics into one, and avoid leading words that hint at the right answer.

Use Likert scales to measure intensity, not just yes or no. And please,

quit just asking your friends. That’s convenience sampling and it’s lazy.

If you don't fix your structure, you aren't doing research, you're just collecting

noise.