Invisible Economic Nudges in Consumer Behavior

You think you choose what you buy, but your brain is actually running a constant cost-benefit

calculation on autopilot. It is called Libertarian Paternalism, and it proves that incentives control

your behavior more than your principles. Look at the grocery store. You will pay almost

anything for organic milk because you are used to the price, but the second organic

meat gets too expensive, you drop it for the cheap stuff immediately. That is called price

elasticity. Occasional buyers panic at price hikes, while loyalists stay blind.

Basically, your wallet is being steered by invisible economic nudges every single day.