La révolution de la mode circulaire
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Sustainability will define fashion's future. Younger generations demand end-to-end
sustainable brands, and emotional loyalty now depends on sustainability attributes. The game changer?
Circular business models like resale, rental, and repair. Imagine your wardrobe
connected digitally, suggesting items to resell with zero effort, finding perfect
matches for buyers instantly. Here's the kicker: 55% of emission-reducing actions actually
save money long-term. Cutting overproduction in half would massively reduce carbon footprints. The circular fashion
revolution isn't coming, it's here. The question isn't if brands will adapt,
but who will lead this transformation.
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