LEGO Turned Fans Into Marketers

LEGO literally tricked us all into becoming their marketing team, and it is genius.

They realized the old school way of just shouting ads at people is totally dead.

Instead, they built a massive ecosystem. We are talking movies, theme parks,

and apps that make you obsessed with the brand. But the real hack is how they treat

fans. They let adults design actual sets through LEGO Ideas and hype up user

creations on social media. They stopped selling plastic bricks and started selling

a shared obsession, making them one of the most valuable brands on the planet.