Manufacturing Desire: The New AI Game

Your phone isn’t listening to your thoughts. It’s too busy creating them.

We all get those creepily specific ads and joke that our phones are spying on us.

The truth is much more unsettling. They don’t need to listen, because the goal

of AI algorithms has changed. The objective isn’t to predict your choices anymore.

It’s to manufacture them. For years, AI was like a mirror. It looked at what

you liked and showed you more of it. But that mirror has become a map. The new generation

of AI isn’t just satisfying your wants; it’s actively creating new ones to serve a commercial

goal. It’s not guessing what you’ll buy; it’s telling you what to buy.