Emotional Journey Through Design

Every single object at this awards show was designed to tell the story of an emotion.

The whole concept is based on the 90-second theory, which explores how a feeling is born

and then transforms. The posters show an emotion’s birth, expansion, and explosion.

The stage itself is built from giant clock hands to represent time. The award is a broken

hourglass, symbolizing a feeling bursting through its limits. Even the entrance

is a tunnel that makes you feel like you're in an emotional loop. It’s a full sensory

journey, proving design can literally make you feel something.