Navigating Financial Worlds for Business Success

Every giant company is secretly juggling two completely different financial worlds to stay alive.

It starts with where the cash comes from. You either burn your own profits, known as internal

funding, or you beg outsiders for debt and equity. But the real game is the timeline.

If you need quick cash just to keep the lights on, you run to the Money Market for short-term

treasury bills. If you want to build an empire that lasts decades, you hit the Capital

Market. That is where the IPOs and stock exchanges live. Match your money

to your timeline or your business crashes.