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Nudging Green Choices: Cognitive vs. Behavioral Interventions in Restaurants

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Created November 12, 2025

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Check out this video I made with revid.ai

https://www.revid.ai/view/nudging-green-choices-cognitive-vs-behavioral-interventions-in-restaurants-vlSiSUXLOEsBNi8fctjR

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Video Transcript

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How can restaurants reduce CO2 emissions by encouraging vegetarian choices? We tested cognitive

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and behavioral interventions in two hotels. Cognitive: Informing guests about popular vegetarian options.

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Behavioral: Placing vegetarian dishes as the first choice. Our findings show

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behavioral changes were far more effective. Nudging choices beats informing for pro-environmental eating.

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