Optimize Conversions, Not Just Traffic

Marketing isn't about creativity, it is actually just ruthless math and avoiding Google's

ban hammer. If you try Black Hat tactics to trick the algorithm, your site gets buried

at the bottom of the results. You have to play nice with organic search or pay for

clicks. But here is the thing people forget. You can pay for ten thousand visitors,

but if your conversion rate sucks, you are broke. The study guide proves that just

a two percent bump in conversions can skyrocket your ROI. Stop chasing traffic and start fixing

your landing page, or you are just paying to lose money.