Optimize Margins, Boost Profits

Listen, most entrepreneurs are chasing the wrong metrics and wondering why their

profits stay flat. I learned this the hard way after burning through my first startup.

The game changer was shifting from revenue obsession to margin optimization. Here's what actually

moved the needle. I stopped saying yes to every client and started firing the bottom twenty

percent who drained resources. Sounds counterintuitive but my profit doubled in three months.

Then I implemented value based pricing instead of hourly rates. Clients paid for

outcomes not time which tripled my margins overnight. The final piece was automating repetitive

tasks and reinvesting those hours into high leverage activities like strategic partnerships and content creation.