PepsiCo and Walmart Face Price-Fixing Lawsuit
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PepsiCo and Walmart just got hit with a massive class action lawsuit for allegedly rigging
soft drink prices across America. Here's how the scheme worked: Pepsi gave Walmart special
discounts and insider pricing data while charging other retailers way more for the same products.
This meant when you bought a twelve pack of Pepsi at any store besides Walmart,
you were paying inflated prices because competing stores couldn't match Walmart's
costs. The lawsuit claims this is vertical price fixing, which violates federal
antitrust laws designed to protect consumers from coordinated pricing schemes. The case covers
purchases from 2015 to now and could affect millions of shoppers nationwide. This is a perfect
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