Qualify Your Facebook Leads Effectively

Stop getting junk leads from Facebook. If you're getting tons of leads but no one's answering

the phone, this is exactly why. You're probably using Facebook's

instant form with very little or no filters, which means you're collecting everyone

from renters to people just curious. There's no qualifying question or intent check,

so you're probably paying for people who were never even serious about a quote.

And what's worse is that in that process, you're actually training Facebook's

Pixel to keep sending you leads like that. The fix is simple. You can either set up a qualifying

step that filters out all the tire-kickers and tells Facebook who your real buyers are; for example,