Seeing Beauty: A Dove Experiment
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An FBI sketch artist proved you're your own worst critic. Dove hired him for an experiment.
He drew women based on their own self-descriptions. Then, he drew them again, but this time based
on how a stranger described them. The stranger’s sketch was always more beautiful and more
accurate. This was part of Dove's "Campaign for Real Beauty," launched to fight
the toxic, narrow beauty standards that make women feel awful. This mission wasn't
just feel-good fluff; it was smart business. By selling a purpose, not just soap, Dove doubled its
revenue to over $6 billion.
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