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Seeing Beauty: A Dove Experiment

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Created November 10, 2025

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https://www.revid.ai/view/seeing-beauty-a-dove-experiment-YxgWFnv1BdE0yB7X4ElJ

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Video Transcript

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An FBI sketch artist proved you're your own worst critic. Dove hired him for an experiment.

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He drew women based on their own self-descriptions. Then, he drew them again, but this time based

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on how a stranger described them. The stranger’s sketch was always more beautiful and more

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accurate. This was part of Dove's "Campaign for Real Beauty," launched to fight

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the toxic, narrow beauty standards that make women feel awful. This mission wasn't

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just feel-good fluff; it was smart business. By selling a purpose, not just soap, Dove doubled its

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revenue to over $6 billion.

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