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Sell Results, Not Features

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Created December 24, 2025

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Check out this video I made with revid.ai

https://www.revid.ai/view/sell-results-not-features-cxkvPIi58HOZolkOJcc3

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Video Transcript

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You are overcomplicating your Meta ads strategy when you really just need to hit the click point

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across four specific areas. It is not about the algorithm, it is about Product

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Positioning and Value Creation. Stop selling features and start selling the result minus

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the sacrifice. If you sell weight loss, do not talk about the gym,

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talk about losing ten kilos in thirty days while still eating what you want.

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That is the Gravity Effect. Structure your landing page to handle objections before they happen,

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and if your ad spend equals your revenue, you have a funnel problem, not an ad problem.

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Fix the offer, then scale the budget.

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