Strategic Diagnosis for Business Survival

Your business is doomed without a proper vibe check called Strategic Diagnosis.

It is the only way to stop flying blind. You have to look outside first. Use PESTEL to see

if the economy or laws are about to wreck you, and Porter’s 5 Forces to spot if competitors

are eating your lunch. Then, look in the mirror. What is your actual

superpower? That is your internal value chain. Finally, map your products.

You need to know which ones are Cash Cows funding the party and which ones are Dogs dragging

you down. If you cannot spot the difference, you are not running a business,

you are running a charity.