The Art of Glocalization in Business

Your favorite local snack is actually a global imposter. The Laughing Cow cheese feels native

to your country, but in the US they make it cinnamon-flavored, and in Vietnam, it’s sold by street

vendors under a totally different name. This is the secret art of Glocalization.

Big companies like McDonald's don't just copy-paste; they change their architecture and

menus so you don't realize they are foreign giants. If they refuse to adapt,

they crash hard, just like when Nokia tried selling a three-hundred-thousand-dollar luxury phone that

did nothing but make calls. In global business, you either blend in perfectly or

you go extinct.