AI Generated Video

The Borders Books Collapse: A Bizarre Unfolding

T
Created December 9, 2025

About this video

Check out this video I made with revid.ai

https://www.revid.ai/view/the-borders-books-collapse-a-bizarre-unfolding-8tVDTunTdGoLpq88q3IE

Try the Real Estate Marketing Video

Create your own version in minutes

Video Transcript

Full text from the video

0:00

Borders Books was winning in 2005, more cash than Barnes & Noble. But their collapse?

0:00

Nobody tells you this. I saw something bizarre. The real killer

0:00

wasn't Amazon directly. It was a key decision in 2001. Borders outsourced its

0:00

entire online operation. To Amazon, their competitor! For seven years, customers were trained

0:00

to buy directly from Amazon. Their CEO dismissed the internet as a fad,

0:00

believing physical books eternal. By 2008, Amazon owned the market.

0:00

Borders funded its own demise.

Impact

240,909+ Short Videos
Created By Over 14,258+ Creators

Whether you're sharing personal experiences, teaching moments, or entertainment - we help you tell stories that go viral.

No credit card required