The Death of the Logo

In 2026, the ultimate status symbol isn’t what you can buy... it’s how well

you can hide. For decades, wealth was a performance. It was a

gold-plated shout. We looked at the logos on a handbag or the grille of

a supercar to determine a person's value. But we’ve reached a tipping point.

When every influencer can rent a private jet for a two-hour photoshoot, and every hustler

can lease a Lamborghini for a weekend post... the shout has become a whisper

of desperation. The era of Loud Luxury hasn't just ended; it has become a

marker of the middle class. Today, if a brand has a giant