The Four Goals of Live Ops

Welcome back to Next Level, the series where we break down the strategies behind

the world's most successful mobile games. In episode one, we uncovered what

live ops really is and why it has become the engine behind long-lasting games.

Now on episode two, we're going deeper, exploring why live ops exists and the real goals behind

every event, timer, and reward you see in modern mobile games.

So let's level up our understanding. Let's press the start button. All right,

so let's get right into it. We already know that live ops is basically everything

that happens after a game launches, right? But the real question, the big one is why?