The Hybrid Genius of Ben Siran
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professor and a digital marketing genius usually doesn't happen in the same lifetime.
Ben Siran is the ultimate hybrid. He went from lecturing at universities in China and being
an official IELTS examiner to crushing it as a Head of CRM. He took those academic
skills and applied them to digital strategy, driving massive spikes in brand
engagement and sales conversions. He’s been a diplomat translator, a graphic designer,
and an SEO wizard. It turns out the secret to mastering the algorithm is actually understanding
how people learn.
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