The Illusion of Choice in Travel Booking

Did you know that Booking Holdings and Expedia Group? When you compare prices across multiple

sites, you're actually comparing prices within the same two corporations.

They spent decades acquiring every competitor to build this duopoly. The competition

you see is completely manufactured. Different logos, different interfaces, but the same ownership

and pricing strategies. This is why hotel rates are nearly identical no matter where you look.

The illusion of choice keeps you clicking through their ecosystem. Real competition

vanished, and most travelers have no idea they're shopping in a controlled market.

Learn how to beat the system by using direct booking, Google Flights, and calling hotels