The Mindset Shift: Stop Overcoming Objections

if you think overcoming their objections is the right move, you've already lost the game.

Now, I know that hurts. If you're a salesperson, you might be thinking to yourself,

"Man, but we gotta learn to overcome objections." Much less than you think you do,

let me tell you that. So what do we do? Well, we focus on getting

them sold. Now, I've talked about this before, but I wanted to

come at it from the angle of you learning how to be a better persuader and not being all

focused on the things that are only gonna make things worse for you. If you put that

time into actually learning how to convince people, phew, your results are