The Power of Boring Businesses

Daniel didn’t come from money. At 32 years old, he worked as an operations coordinator

for a logistics company. After taxes, he brought home $3,419 a month.

His net worth consisted of a paid-off hatchback and $863 sitting in a savings account. That was it.

Like many people, Daniel had already tried the “exciting” paths. He launched a dropshipping

store that never made more than $97 in total profit. He rode the crypto wave,

turning $1,500 into $412. He attempted to build a clothing brand,

which ended with three boxes of unsold hoodies stacked in his hallway. Each attempt followed

the same painful pattern: big hype at the beginning, complicated systems, vague promises of