The Power of Cognitive Friction

Your brain rejects ideas from people who look like you. Sounds backwards,

right? Matthew Syed's research on diverse perspectives reveals something shocking. Similar teams fall

into echo chambers where everyone validates the same thoughts. The problem isn't intelligence.

It is the lack of cognitive friction. Comfortable groups produce weaker solutions because

they don't challenge baseline assumptions. Discomfort signals better decision making. That awkward moment?

That is innovation. First, recruit different thinkers. Second, every proposal must

face one strong counterargument. Stress test your ideas. Follow for more

insights on effective leadership.