The Power of Collective Identity

Being in a group literally makes you a different person. An early theory

called it a "collective soul," where your individual logic gets tossed aside and you become irrational,

swept up by the crowd's emotions. Some thinkers even believed groups have a "mind" of

their own, totally separate from the people in them. Others argued that's

nonsense—it's all just individual behavior. The modern take? It's both.

While your thoughts are your own, the group creates something new. It’s a real force,

built on a shared identity and common goals, that completely transforms how you

act.