The Power of the Medium

The content you are watching right now actually doesn't matter at all. Marshall McLuhan

proved that the medium itself is the real message, not the video on the screen.

Think about a lightbulb. It has no content, it doesn't say a word, but it completely

revolutionized society by eliminating night. That is the power of the medium. Your phone works

the same way. It doesn't matter if you watch news or dances, the technology itself

is rewiring your nervous system and changing how you relate to people. You aren't just

using a tool; you are leasing your brain to a machine that shapes your entire reality.