The Power of Weak Ties in Job Seeking

Granovetter’s theory of weak ties explains that casual acquaintances—rather than close friends—are often more effective

in spreading new information and connecting people to opportunities. In the Philippines,

job seekers frequently find leads through classmates, online groups, or distant contacts.

Facebook groups, LinkedIn connections, and X/Twitter circles serve as bridges between social clusters.

These weak ties expand access to diverse networks, increasing chances of employment.

For instance, someone might learn about a remote research assistant role through a shared post by

a former classmate. Weak ties are crucial for social mobility, especially in a competitive and

unequal labor market.