The Psychology of Brand Manipulation

You are being manipulated by a spreadsheet right now. Companies don't just guess what

you want; they use a weapon called the STP framework to slice your identity into data points.

They know your age, your location, and exactly why you feel insecure. It’s called psychographic

segmentation. They track your product life cycle like a hawk, knowing exactly

when you’ll get bored of your phone so they can hit you with an upgrade. From the Ansoff

Matrix plotting their growth to the specific color of the logo, nothing is accidental.

You think you chose that brand because it’s cool, but you really chose it because they

positioned it inside your brain weeks ago.