The Rise of Generative Engine Optimization
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Your entire SEO strategy is about to become obsolete. By 2026, ranking on Google
won't be enough. The new game is Generative Engine Optimization, or GEO.
This means optimizing your content to be the top answer on AI platforms like ChatGPT,
Gemini, and even TikTok Search. Forget just stuffing keywords.
The future is all about E-E-A-T: proving your Experience, Expertise, Authoritativeness,
and Trust. Search engines need to see you as a credible, real-world expert.
Top agencies are now using AI for data analysis but rely on human creativity to build content
that actually connects and builds trust. The goal has shifted from getting clicks to driving actual
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