The Science Behind Targeted Advertising

You are being profiled every single time you open your phone. It isn't magic, it is the STP marketing

formula. First, brands slice the world into tiny groups based on

your age, where you live, or even your specific vibes. That is segmenting.

Then, they hunt down the specific group that is most likely to spend money.

That is targeting. If you keep seeing ads for that one aesthetic water bottle,

congratulations, you are the target. Finally, they position themselves to live rent-free

in your head as the only option. It’s not destiny, it is just a really good strategy.