The Three Persuasive Techniques of Advertising

You're being hit with 5,000 ads a day, and you're more susceptible to them

than ever. But how do they actually work? It all comes down to three ancient

Greek tricks. First, there's ethos: they make you see them as credible and

trustworthy. Think of a doctor in a lab coat. Next is pathos: they pull on your

heartstrings with emotional stories or powerful images. Finally, logos hits you with

logic, using facts and stats to prove their point. They build trust,

trigger your emotions, and then seal the deal with logic. Now you know the secret code.