Transform Free Consultations into Instant Value

Free consultation doesn't work unless you do this one thing, and most PI firms

completely miss it. A PI firm owner told me last month he was frustrated.

Every firm in his market advertises free consultation, including his. He thought it was

table stakes. You have to offer it or prospects won't even call. Here's what I told

him. Free consultation isn't your problem. What happens during that consultation

is. Most PI firms use free consultation to mean, come sit in our

office and we'll tell you if we'll take your case. The prospect drives across town,

waits in a lobby, meets with an attorney who asks the same questions they already answered on the