Transforming PI Firm Intake Success

The real reason PI firms are losing cases before the first consultation and how the top

firms fixed it. A PI firm owner called me last week. He was spending $30,000 a month

on Google Ads, getting plenty of leads, but only signing 15% of them.

He thought he needed better lawyers doing intake. That wasn't the problem.

I looked at his process. Someone calls in after a car accident, they're in pain,

they're frustrated, they're calling multiple firms. His intake team answered,

asked basic questions, then said, "An attorney will call you back within 24 hours."

24 hours, in PI, that's an eternity. By the time his attorney called