Transforming Sales Through Communication

You are selling something every single day of your life. Most people think

sales is just a contract or a transaction, but that is the old way of thinking. Real selling is

just high-level communication. It is about transferring an idea from your brain to someone

else’s and actually getting them to believe it. Whether you are a student or a CEO,

you need empathy and active listening to win. Stop obsessing over the closing deal

and focus on solving the actual problem. When you stop trying to take money and start adding value,

you become impossible to ignore.