Transtheoretical Model: Ineffective Behavior Change Theory

That popular behavior change model you see everywhere might be total BS. The Transtheoretical

Model promises to guide people through neat stages of change, from not caring about their health

to taking action. Sounds perfect, right? Wrong. A major review just

crushed this theory. Researchers analyzed tons of studies and found TTM interventions barely work better

than doing nothing. People don't actually move through those tidy stages like the model suggests.

Your smoking cessation program based on TTM? Your diet intervention using those five

stages? They're probably no more effective than basic advice. The model's popularity

comes from being easy to explain, not because it actually works. Science just proved