Trump’s Branding Presidency and Democratic Norms

Political reality in America has been radically reshaped by a president who treats the nation's

institutions as his personal branding playground. From battleships bearing his name

to the Kennedy Center now sharing space with his moniker, Trump has transformed the presidency into

a vehicle for self-immortalization, rejecting centuries of presidential tradition that valued modesty over monument-building.

This audacious power grab reveals a dangerous new normal where the Oval Office is viewed not as

a public trust but as a personal empire, with the commander-in-chief openly admitting his philosophy:

"You've got to put your name on stuff or no one remembers you." The political landscape

now reflects a stark divide between those who cheer this imperial-style presidency and those who see it as a