Turning a Plush Into a Keepsake
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Video Transcript
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This entrepreneur found a brilliant idea: turning a $6 stuffed animal into a personalized
keepsake. The process is simple. She customizes each plush with the baby’s name,
birth date, weight, and other meaningful details. Then she heat-prints
everything onto the ears and feet of the toy. The key here is that she’s not selling
a stuffed animal. She’s selling an emotional memory for the family. That’s why it sells
for $60. People don’t buy products. They buy feelings. What do you think
of this smart idea? Save this video and follow for more creative ideas.
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