Turning a Plush Into a Keepsake

This entrepreneur found a brilliant idea: turning a $6 stuffed animal into a personalized

keepsake. The process is simple. She customizes each plush with the baby’s name,

birth date, weight, and other meaningful details. Then she heat-prints

everything onto the ears and feet of the toy. The key here is that she’s not selling

a stuffed animal. She’s selling an emotional memory for the family. That’s why it sells

for $60. People don’t buy products. They buy feelings. What do you think

of this smart idea? Save this video and follow for more creative ideas.