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Understanding Research Sampling Methods

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Created November 18, 2025

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Check out this video I made with revid.ai

https://www.revid.ai/view/understanding-research-sampling-methods-SlD6jqhP4CzoGx6HOQwH

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Video Transcript

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You think all research is super scientific, but sometimes it's just asking whoever is walking by.

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It's a real method called convenience sampling—it's fast and cheap, but can be biased.

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The gold standard is random sampling, where everyone has an equal chance of being picked,

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but that's expensive and time-consuming. Then there's snowball sampling, where one person

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leads you to others, which is perfect for finding hidden communities. The method a researcher

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picks depends on their time, money, and what they're trying to discover.

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So next time you read a study, think about who they actually asked.

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