Understanding Spotify Wrapped in Context

At the beginning of every December, the digital music platform, Spotify,

releases a personalized compilation of the artists, genres, and songs each user

listened to most throughout the year called “Spotify Wrapped.” On the surface,

wrapped is just a summary of your music preferences, but since its start in 2016,

it’s come to become a sort of global phenomenon. Over 500 million posted and/or reposted

their spotify wrapped in 2024, making spotify wrapped seem less like a personal way to

look over your favorite songs and more like a public display of your identity. Spotify says,

“Wrapped is about seeing yourself in your sound,” but nowadays it seems more as a