Untouched by Fire and Rain

Fire couldn't touch it, rain couldn't wash it away. We filmed this hoodie

in conditions that would destroy most pieces. Flames circled the model on a rooftop,

sparks flying everywhere, heat radiating but never reaching the fabric. The camera pushed

in tight, capturing every thread, every distressed detail that makes

this oversized piece feel lived-in and luxury at the same time. Then the rain hit.

Slow motion drops hammering down, soaking the material while the bold statement across the chest

stayed defiant. Wind whipped the hood back, fabric moving like it had its own heartbeat.

Dark cinematic lighting made every frame feel like a movie scene. This is what happens