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Why Milk Is Always in Back
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Created December 31, 2025About this video
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Video Transcript
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0:00
Ever wondered why the milk is always tucked away in the far back corner? It's a classic move.
0:05
Retailers actually lose money on every gallon just to force you past high-margin impulse items.
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The math is pretty simple. By putting the milk in the back right, they're forcing
0:14
you to walk the length of the store, passing endcaps and checkout displays that move 70% more
0:19
product than the regular aisles.
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