Why Qualitative Research Matters in Psychology

Statistics are actually terrible at explaining the human experience. Real psychology isn't just about

spreadsheets and p-values, it is about qualitative research. This is where we

stop treating people like data points and start listening to their actual stories.

We are talking deep interviews, focus groups, and analyzing the messy,

chaotic reality of life to find hidden themes. We don't want to know how much you

feel on a scale of one to ten, we want to know exactly how it feels. You can count how

many times a heart breaks, but only qualitative research can tell you why it hurts.