Your Brain Lies About Preferences

You are completely hallucinating your own taste in food and products. Consumer psychology

proves that your brain is constantly lying to you to justify what you buy.

There is a concept called Choice Blindness where researchers let people taste two jams,

pick their favorite, and then secretly swapped the jars. The crazy part is that almost nobody

noticed they were eating the wrong jam, and they even gave detailed reasons

why they loved it. It’s not just food either. Restaurants play classical music

because it subconsciously forces you to spend way more money. You think you have free will,

but you are just reacting to retail tricks.