Zara's AI Fashion Shift

Your Zara haul might look a little different. The fashion giant is officially pivoting

to AI imagery Instead of constant photo shoots, Zara is now using AI to

swap outfits on real-life models. They aren't alone. H&M and Zalando have already started

using AI clones and digital marketing tools. This shift allows these brands to

launch new collections in record time, staying ahead of trends. It is also

about sustainability. Fewer physical samples mean less waste for the planet. Models are still

involved. They are being compensated fairly for their digital likeness in these campaigns.

However, photographers and production crews are feeling the heat as traditional commissions decrease.