Green Growth: The Efficiency Myth

The whole idea of “green growth” has been debunked. We’re told we can grow the economy

and save the planet at the same time through efficiency. But a massive report reviewed all the

evidence and found it's not happening. When we get more efficient, like with a fuel-efficient

car, we just end up driving more or using the money saved to fly on vacation.

This is the rebound effect. Plus, what looks like decoupling in rich

countries is often just them outsourcing their pollution and environmental damage to poorer

nations. The conclusion is clear: efficiency alone won't cut it.

We need sufficiency.