Green Growth: The Efficiency Myth
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The whole idea of “green growth” has been debunked. We’re told we can grow the economy
and save the planet at the same time through efficiency. But a massive report reviewed all the
evidence and found it's not happening. When we get more efficient, like with a fuel-efficient
car, we just end up driving more or using the money saved to fly on vacation.
This is the rebound effect. Plus, what looks like decoupling in rich
countries is often just them outsourcing their pollution and environmental damage to poorer
nations. The conclusion is clear: efficiency alone won't cut it.
We need sufficiency.
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