Launch Without a Product

0–2s — HOOK On-screen text: “You think you need a product to launch?” Beat pause (0.3s)

Text smash: “You don’t.” 2–6s — PATTERN BREAK Text: “Here’s how smart

founders do it now.” (Subtle glitch / beat drop) 6–12s — CONCEPT FIRST

Text: “Step 1: Start with a concept. Not inventory. Not samples.”

(B-roll: typing, Notion page, AI prompt) 12–20s — AI CREATION Text:

“Use AI to bring it to life. Branding. Packaging. Visuals.”

Micro text: “No photoshoots. No warehouse.” 20–28s — REALISTIC ILLUSION

Text: “Make it look shelf-ready. Like it already exists.” (B-roll: product